Gaya Bahasa dalam Slogan Iklan Minuman Teh di Media Sosial Instagram

  • Andini Anggraeni Putri Universitas Veteran Bangun Nusantara
  • Titik Sudiatmi Universitas Veteran Bangun Nusantara
  • Suparmin Suparmin Universitas Veteran Bangun Nusantara
Keywords: language style, drink advertisement, instagram

Abstract

This study aims to describe the style of language used in advertising slogans for tea drinks on Instagram social media. The object of this research is tea drink advertisement which is downloaded through Instagram social media. This research method uses descriptive qualitative research. Data collection techniques used in this study are documentation techniques, reading techniques and note-taking techniques. This study analyzes the style of language in the advertising slogan of tea drinks on Instagram social media. Data were analyzed using qualitative descriptive analysis. Based on the results obtained by advertising on Instagram social media, there are several uses of language styles including comparative language style, contradictory language style, linking language style and repetition language style. The preparation of advertisements uses language style with the aim of beautifying the writing so that it is attractive and to emphasize the advertising message so that it can be accepted by consumers. The style of language is widely used in beverage advertisements. In addition to the style of language found in each drink advertisement, there is meaning in the tea drink advertisement on Instagram social media.

Published
2021-10-26
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