TINDAK TUTUR DIREKTIF DALAM IKLAN LAYANAN MASYARAKAT COVID – 19 DI MEDIA SOSIAL

Abstract

This study aims to describe the form of directive speech acts in public service advertisement videos on YouTube social media. The author is interested in researching public service advertisements because in the midst of the rise of the covid-19 virus. The Minister of Health created an advertisement on YouTube to invite the Indonesian people to maintain and comply with health protocols so that the corona virus does not spread widely. The data sources used in this study were public service advertisements taken from the Ministry of Health's YouTube channel and the Ministry of Health's Directorate of Health Promotion and PM. The method used in this study is descriptive qualitative and the procedure used in this study is the listening and note-taking technique where the author uses the listening technique to collect data from public service advertisements about covid-19. After that, the note-taking technique is to record the results of the observation. From the results of this study obtained the form and function of directive speech acts in advertising there are directive speech acts of commands, requests, invitations, advice and prohibitions. In the command speech act there are 5 utterances, the request speech act has 2 utterances, the invitation speech act has 11 utterances, the advice speech act has 7 utterances, the prohibition speech act has 3 utterances. The forms of the five directive speech acts are used in the covid-19 public service advertisement on YouTube social media.